Design matters. Links to resource materials and to interesting articles.

Guiding Principles for great Design:

  • You only get 8 seconds.
  • Emphasize everything, you emphasize nothing.
  • Clarity over complexity.
  • Fear of failure prevents innovation.
  • Good research is the cornerstone of great design.

“Creative Brief” Questions to Help Guide You Towards Establishing Your Communications Goals.

“The Role of Brand in the Nonprofit Sector” by Nathalie Kylander & Christopher Stone from Stanford Social Innovation Review

“Welcome to the Era of Design” by Adam Swan

“Redesigning Leadership” by John Maeda, President of Rhode Island School of Design

A brand is a living entity– and it is enriched or undermined cumulatively over time, the product of a thousand little gestures.”
Michael Eisner, former CEO of Disney